Old-School Phantom. New superpowers. Boom!
How do we bring new life to the Phantom? Go old school. We re-animated the Phantom to have the look of 80s classic cartoons but with an edgy explosive attitude. Social media was his superpower.
Boom goes interactive.
Phantom fireworks truly brings the Boom. As more cars drive past, the fireworks display gets larger.
Phantom Social
The Phantom wants to be the official spokesperson for the 4th of July, so in order to do it he took to the social channels. Does Uncle Sam or the bald eagle have what it takes to stay on top? We will find out.
Out of home
When you need fireworks, really need fireworks, signal the Phantom. As Phantom FIreworks’ sales are mostly seasonal, we needed a better way to grab the consumers attention and direct them to the store.
As many sports have fireworks, it was natural to sponsor them. Obviously “the wave” is a lot of fun, but we also stepped it up to allow the fans to create their own fireworks display by turning up the volume.